Customer Relationship Management (CRM) is a strategy that focuses on putting customers at the centre of the organisation. The primary goals of CRM are to optimise revenue and contribution while reducing costs through improved interactions at each customer touch point.
CRM achieves these goals by providing greater visibility into customer information and by enabling better use of customer data to drive successful business outcomes.
How can CRM help you to be more successful?
Enhancing customer intimacy through an effective CRM strategy can provide the knowledge you need to grow your business by capturing more opportunities, providing insight on key clients and ‘must win’ business.
A successful CRM strategy will help you to win new customers as well as increase levels of satisfaction with the customers you already have.
What is our approach?
Diagonal can help convert your CRM strategy into a benefits driven programme to optimise business processes and deliver a CRM solution to enhance customer relationships. We approach any engagement from the perspective of addressing a business challenge and not simply implementing a technical software solution.
Diagonal has a wealth of experience in developing CRM business processes and applications in a variety of sectors to address needs in:
What are our solutions?
Diagonal specialises in the delivery of customised CRM solutions from SAP.
Our SAP CRM solutions are generally characterised by a need for tight integration with the back-end ERP system and other business critical applications such as service scheduling. These solutions provide a detailed 360 degree view of all transactions related to the customer. We have specialist expertise in the service sector.
Diagonal’s mobile solutions extend CRM into the field by providing mobile access to key business information on Blackberry or Windows mobile devices.